A Little Journey to Clarence Cranes Chocolate Studio

Booklet courtesy of Richard Blacher. Comments and pictures by Paul Jackson.

A Little Journey to Clarence Cranes Chocolate Studio

By Elbert Hubbard, 1914

This booklet measures 6" x 4 1/2" and has 16 numbered pages. This pamphlet deals Clarence Crane the inventor of Life Savers candy and his Chocolate Studio.
In 1912, chocolate manufacturer Clarence A. Crane (Cleveland, Ohio) invented Life Savers as a “summer candy” that could withstand heat better than chocolate. The original Life Saver was a life-preserver-shaped peppermint candy called "Pep-O-Mint. Since the mints looked like miniature life preservers, he called them Life Savers. After registering the trademark, Crane sold the rights to the peppermint candy to Edward Noble for $2,900. Noble created tin-foil wrappers to keep the mints fresh, instead of cardboard rolls. Pep-O-Mint was the first Life Saver flavor. Since then, many different flavors of Life Savers have been produced. The five-flavor roll first appeared in 1935.

Clarence Crane was also the father of Hart Crane a famous author and poet. Hart Crane was born in Garrettsville, Ohio, on July 21, 1899 and committed suicide by jumping from the S.S. Orziba in the Gulf of Mexico on April 27, 1932. He was the only child of Grace Edna Hart and Clarence A. Crane, original manufacturer of the Lifesaver. He grew up in Portage, Trumbull, and Cuyahoga counties. Among his first jobs were stints as a newspaper reporter for the Plain Dealer in Cleveland, and as a candy salesman at the Portage Drug Store in Akron. Crane published his first poem in 1916, and his first book, White Buildings, a decade later. His masterpiece, The Bridge, was first published in 1930 by the legendary Black Sun Press. Crane was the favorite poet of the great American playwright, Tenessee Williams. Robert Lowell called him the Shelley of his age. Literary scholar R.W.B. Lewis wrote about Crane as "one of the dozen-odd major poets in American history." Crane's epic poem, The Bridge, was read on national television during the celebration of the Brooklyn Bridge. The Collected Poems of Hart Crane was published after his death and The Complete Poems and Selected Letters and Prose of Hart Crane in 1966. In 1972, The University of Pittsburgh Press issued Hart Crane: A Descriptive Bibliography.

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